Gabriel Lefebvre and Rachel Lecompte are responsible for a great branding, graphic design and packaging that belongs to Smallest cafe place in North America, visual identity. The Distributrice rueinvents the takeout coffee service by taking over the smallest commercial space in Montréal. Next to one of the most popular subway station, a barista espresso served you, Americano and Latte directly on the street.
The entire solution was placed in a pure form and simple shapes connected in harmony of black and white. Since this self
service coffee shop offers three types of coffee, designers add to their acronyms AME, ESP LAT one more interesting detail.
I’m particularly drawn attention to packaging which is perfectly solved simply by bending cardboard who keeps coffee cups stable in one place, and a stick for stirring sugar is cleverly used as a clasp which turn this design into a holder.
