A few months ago we had a really interesting project that was successfully completed. The project was specific because its founders had the confidence in us and they gave us the freedom to do the entire project – from visual identity to the development of the web application that helps the elderly population with disabilities to easily find the appropriate service or person that will make their life easier.
It was really a pleasure to create and work on this humane idea and its development from the very beginning. The logo that has been adopted has been solved typographically with minimal intervention on the letter “A”, which visually connects the neighboring letter and that suggests the essence of the project – linking people who need help with the service provider. The colors in the visual identity are pastel, soft, but the form in which they are used retain seriousness and give the whole visual stability of a Harmony & Care project, presented as the Institution of trust.
The visual identity kept its simplicity through the use of business cards, memorandum and envelopes, and this simple and well-defined application of pastel colors as full tones led to visual recognition, which is one of the main goals when creating a new brand.
The business cards are printed on 300g white kunstdruck paper with UV varnish project initials H&C, added as a final touch, with which we have improved visual impression. The memorandum and envelopes are printed on standard white paper of appropriate weights but their design makes them special and different, so there was no need for specific requirements in the final touch.
The website is made according to the set graphics standards; responsive design allows users access from different devices, which is applied to the Harmony & Care project web application. We had to make everything legible and simple to use because the main users are on one hand – older people and on the other – people who are constantly on the move. This challenge was special because we managed to satisfy the expectations of all users and to launch this remarkable project with all the desired functions. Throughout the web site the visual identity has been maintained and enriched with original icons that suggest specific functionality to the users as well as the illustrations that are applied to the appropriate pages of internet presentations www.harmonyandcare.com.
During the project, a need for brochure that will present the whole system arose. This part of the project had to acquire the same visual standard set on the very beginning. We maintained simplicity in presenting Harmony & Care services and everything was accompanied with excellent illustrations. You can check out the photos of the brochure on our Instagram (www.instagram.com/artandcode/) profile.
Overall, this excellent project has been put in front of us, and we are pleased to have had the opportunity to work on it and to complete all its stages within the agreed deadlines.
The founders of Harmony & Care project are also satisfied, and together we are still working on improving the overall system as well as support for all aspects of marketing strategies and materials that modern market requires from each startup. That is why we are particularly pleased that we helped another startup to step forward safely on its way to success.
